Who this guide is for
- Founders validating a new product idea
- PMs preparing competitor and market memos
- Creators comparing AI tools before publishing
Recommended skill types
Web research skill
Finds current competitors, pricing pages, product claims, and public proof.
Synthesis skill
Turns scattered links into categories, gaps, and product implications.
Source-checking skill
Separates verified evidence from assumptions before you make a decision.
Decision checklist
- Does the skill find direct competitor pages instead of only blog summaries?
- Does it group competitors by job-to-be-done rather than feature lists?
- Does it cite sources for every major claim?
- Does it end with a clear gap, risk, and next test?
10-minute test prompt
Find direct and indirect competitors for a website that recommends AI skills by task. Group them, cite sources, and identify the most defensible gap.