Who this guide is for
- PMs preparing customer interviews
- Founders validating a painful workflow
- Researchers turning transcripts into insight themes
Recommended skill types
Best for writing unbiased questions and avoiding leading prompts.
Best for clustering quotes, needs, objections, and behavior patterns.
Best for checking whether an insight is evidence-backed or only a hunch.
Decision checklist
- Does it avoid leading questions?
- Does it preserve raw quotes and context?
- Does it separate observations from interpretations?
- Does it produce next research questions?